Portugal Fresh Books a Record €2.7 Million for International Promotion Through 2027 — Sixteen-Year-Old Fruit-and-Veg Trade Body Steps Up Pace as Sector Closes 2024 at €2.5 Billion in Exports
Portugal Fresh, the trade body for fruit, vegetable and flower exporters, has approved a €2.7 million plan through 2027 — its largest in 16 years. The push lands on a sector that closed 2024 at €2.5 billion in exports, up 7.5%, with Spain taking 37.6%.