Reach the English-speaking Portugal community, together

The Portugal Brief is published by Thrifty Explorations, an independent, family-run publisher helping English speakers move to and live in Portugal. We reach this community two ways that matter to partners. Our in-depth guides to living in Portugal, spanning everything from visas, taxes, and housing to healthcare, schools, banking, recycling, and the highway toll system, are our single biggest traffic driver and among the most-read resources of their kind. And our daily newsletters reach a deeply engaged readership, with open and read rates well above the norm, so a placement is genuinely seen. Alongside these we publish weekly regional editions for Lisbon, Porto, and Braga, a daily Markets and Economy edition, and Portuguese language-learning books for kids.

We are growing, and we grow fastest through partners who serve the same community we do.

Who you reach through us

Our readers are English-speaking expats and soon-to-be expats: families relocating, retirees settling in, and remote workers and digital nomads. Many arrive through our guides while actively researching how to find a home, a lawyer, a doctor, or a school, which makes them a high-intent audience for the very services they need. They are English-speaking and difficult to reach through Portuguese-language media, and they read us because these decisions affect them personally, not casually.

If your audience or your business touches this same community, we are natural allies.

Why partners choose us

We are a focused, trusted publication in a specific niche, not a broad outlet chasing everyone. Our readers rely on us for decisions that matter, which makes their attention worth more. We hold everything to clear editorial standards, label sponsored content honestly, and keep our editorial coverage independent of who advertises. Partnering with us reflects well on you, because our readers already trust the name.

Ways to work together

Advertise with us. The most direct way to reach our readers. We offer ad placements in our newsletters and across the site, plus sponsored featured articles (clearly labeled sponsored content). Ads come in three placement options, each with space for your logo, image, or graphic, with the placement setting the size allotted. Slots are booked by the week or the month and run one advertiser at a time, so availability varies, but we aim to turn bookings around within about two business days.

Cross-promotion swaps. Simple reciprocal promotion, where we feature each other to our audiences. It works whether you have a newsletter, a weekly blog, a YouTube channel, or another following, and it is one of the highest-value ways for two audiences to grow at once.

Content collaborations and creators. Guest articles, co-created guides, shared reporting, podcast or interview appearances, joint webinars or events, or working with creators who serve the same community. If there is a format that fits your audience, we are open to it.

Community partnerships. If you run a group or community for expats in Portugal, we can cross-promote in ways that help your members and ours.

Coming later. We plan to extend sponsored placements into our high-traffic guides and add a directory where vetted businesses can list their services. These are not available yet, but if they would be a fit, tell us and we will keep you posted.

Let's talk

Email Virginia at [email protected] to start a conversation, subscribe at theportugalbrief.pt to see what we do every day, or browse our guides.