Government Chases Fresh Tourism Markets in Latin America and Asia as Growth Cools to a 'Consolidation' Year — Turismo de Portugal Stakes Out Offices From Mexico to Australia
Secretary of State for Tourism Pedro Machado wants new source markets in Latin America and Asia as growth moderates. Turismo de Portugal will open offices from Mexico to Australia in 2026, targeting up to 5.5% revenue growth and around 34 million guests.