Portugal Crashed Out of the World Cup Early, but Its Sponsors Say They Came Out Ahead
Portugal's round-of-16 exit cost Roberto Martínez his job, but the brands behind the Seleção — Sagres, Galp, Generali Tranquilidade and BPI — are counting a win. The team's five matches drew 15.88 million viewers and Sagres alone hit 71% sponsor recall. One estimate valued the campaign at €561 milli