Libax Wires ChatGPT and Claude Into Portuguese Insurance Brokers' Systems

A small Portuguese software company has quietly done something many far larger firms are still only talking about: it has wired general-purpose AI assistants directly into the day-to-day tools its customers already use. Libax, a Lisbon software house founded in 2010 that builds management systems for insurance brokers, announced on Wednesday that it now lets assistants such as ChatGPT and Claude read from a broker's own database and answer questions about it in plain language.

What the integration actually does

The connection is built on the Model Context Protocol (MCP), an emerging open standard that lets an AI assistant securely reach into an external system and query it, rather than relying only on whatever a user types into a chat box. In Libax's case, that means a broker can ask, in ordinary Portuguese, which clients have a birthday next week, who has an outstanding payment, or whether a given customer's consent under the General Data Protection Regulation is on file, and get an answer drawn straight from the live database.

"The technology lets you ask questions in natural language about clients, instead of manually navigating the application," said Hugo Gonçalves, the company's chief executive. The system reads directly from Libax without exporting data or shuttling it between programs, which is the practical point: the information never leaves the broker's own environment to reach a spreadsheet or a separate report.

A small company, a real footprint

Libax is not a household name, and its numbers are modest by the standards of the technology press: it reported revenue above €450,000 in 2025. But its reach inside its niche is larger than that figure suggests. The company says it runs roughly 600 broker systems used by around 7,500 people a day, the administrative backbone of a slice of Portugal's insurance-distribution market.

That scale is what makes the move interesting. Insurance mediation is exactly the kind of paperwork-heavy, relationship-driven business where a broker's time is split between chasing renewals, checking consents and segmenting a portfolio by hand. Automating the lookups, rather than the advice, is a narrow and defensible use of AI: the assistant fetches and summarises what is already in the file, while the human keeps the judgement.

The wider signal

The launch is a small data point in a much larger question, which is how quickly Portugal's small and medium-sized firms will fold AI into ordinary back-office work. The instinct with these tools is to reach for the dramatic use case; the more durable value, at least for now, tends to sit in the unglamorous middle, where a birthday reminder or a flagged unpaid premium quietly saves a broker an hour a day.

Libax's bet is that brokers will pay for that time back. If the wager pays off, the more telling shift will not be that a Portuguese insurance system can talk to ChatGPT, but that a company of this size felt ready to let it.