Seven in Ten Portuguese Adults Now Use Generative AI Tools — Deloitte's 2025 Digital Consumer Trends Survey Logs a 71% Two-Year Surge, 85% of Generation Z, 44% of Boomers, and ChatGPT as the Brand 76% Already Recognise
Deloitte's 2025 Digital Consumer Trends Portugal edition finds 70% of adults now use generative AI — up from 41% two years ago. ChatGPT leads with 61% direct use and 76% awareness; 85% of Gen Z, 44% of boomers. Trust scores run twenty points below the European mean.