Mitsubishi Fuso Picks Portugal for Its New European Office, Running 41 Markets From the Country of Its Only European Plant
The office will handle imports, sales, after-sales and marketing, with about 30 new jobs. It replaces a Daimler Truck structure after Fuso's merger with Toyota's Hino into Archion.
Mitsubishi Fuso, the Japanese truck maker whose only European factory is in Tramagal, has chosen Portugal for its new European regional office. From there it will run imports, sales, after-sales service and marketing for 41 European markets, Observador reported on Monday.
The new coordination centre replaces the structure that Daimler Truck previously ran for the brand in Europe. It will also include a parts distribution centre and work on developing the Canter and eCanter ranges, the light trucks Fuso builds in Tramagal. The office will employ 40 people, about 30 of them in newly created jobs. In practice, Fuso's importers and dealers across Europe will deal with a team based in Portugal rather than with a Daimler Truck unit elsewhere.
A new owner
The move follows a change at the top. Mitsubishi Fuso Truck and Bus Corporation was taken over by the then DaimlerChrysler in 2002 and later became part of Daimler Truck when the German group split its car and truck businesses. In April 2026, Daimler Truck merged Fuso with Hino Motors, the truck maker controlled by Toyota, to create Archion Corporation. Daimler Truck and Toyota each hold 25 percent of Archion; the rest was sold on the stock market.
Why Portugal
Portugal has more than four decades of history with the brand. The Tramagal plant, in the Abrantes municipality, opened in 1964 and built French Berliet trucks under licence until 1974. It switched to Mitsubishi commercial vehicles in 1980 and for 46 years has been Fuso's only factory in Europe. Today it builds the diesel Canter and the electric eCanter.
Production was suspended earlier this year, with 267 workers put on lay-off according to Observador's reporting at the time, before the line restarted on 24 August. At the time Fuso described Tramagal as the principal production unit of its European operations, a status it said would continue inside Archion. Bringing the regional office to the same country ties the brand's European commercial operation more closely to its only plant on the continent.
What is not yet known
The report does not say where the office will be located, when it will open, or whether the parts centre will sit alongside the factory in Tramagal. Forty jobs is a modest number next to the roughly 400 people Observador has reported working at the plant. The decision matters more as a signal that, under its new ownership, Fuso is placing both its European factory and its European head office in Portugal.
