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AdC

Neoclassical pediment and Ionic columns of a grand government building — AdC on 19 June 2026 endorsed the Liga Portugal + FPF centralised TV-rights model for 2028/29.

Autoridade da Concorrência Endorses the Liga Portugal and FPF Centralised TV-Rights Model for the 2028/29 Season — €250 Million Pot Splits 57.5% Sporting Merit, 20% Equal Shares, 17.5% Audience-and-Attendance and 5% Facilities

AdC on 19 June endorsed the Liga Portugal + FPF centralised TV-rights model for the 2028/29 season — an ~€250M annual pot split 57.5% sporting merit, 20% equal shares, 17.5% audience-and-attendance, 5% facilities. The clearance comes subject to multi-operator lot structures.
The Portugal Brief
Autoridade da Concorrência Fines MEO, NOS, Vodafone and Accenture €13.35 Million for Coordinated TV-Recording Advertising Scheme — 30-Second Pre-Roll on Catch-Up Was the Common Inventory

Autoridade da Concorrência Fines MEO, NOS, Vodafone and Accenture €13.35 Million for Coordinated TV-Recording Advertising Scheme — 30-Second Pre-Roll on Catch-Up Was the Common Inventory

AdC closes the subscription-TV advertising case with €13.35M in fines — MEO settles at €4.2M, NOS €4.9M, Vodafone €3.8M and Accenture €0.45M for a coordinated 30-second pre-roll scheme on catch-up recordings. NOS and Vodafone are appealing; dismantling has 90 days.
The Portugal Brief
Autoridade da Concorrência Levies €13.35 Million on MEO, NOS, Vodafone and Accenture Over the Pay-TV Skippable-Ad Coordination Running From August 2019 to May 2025 — Altice Settles While NOS and Vodafone File Recursos

Autoridade da Concorrência Levies €13.35 Million on MEO, NOS, Vodafone and Accenture Over the Pay-TV Skippable-Ad Coordination Running From August 2019 to May 2025 — Altice Settles While NOS and Vodafone File Recursos

The AdC closed a six-year cartel file on 5 June with €13.35 million in coimas split across the three pay-TV operators and Accenture for coordinating a 30-second non-skippable advert before recorded programmes — Altice paid, NOS and Vodafone are heading to the Tribunal da Concorrência.
The Portugal Brief
AdC Opens an Article-41 In-Depth Investigation Into the Better Foods–Cerealis Milling Concentration — Nacional, Milaneza and Napolitana Would Land Inside Portugal's Largest Miller Alongside Ceres, Germen, Granel and Carneiro Campos

AdC Opens an Article-41 In-Depth Investigation Into the Better Foods–Cerealis Milling Concentration — Nacional, Milaneza and Napolitana Would Land Inside Portugal's Largest Miller Alongside Ceres, Germen, Granel and Carneiro Campos

The Autoridade da Concorrência on 29 April 2026 escalated the Better Foods–Cerealis Moagens deal to an in-depth Article-41 investigation, citing 'sérias dúvidas' across most relevant markets. The merger would put Nacional, Milaneza and Napolitana inside Portugal's largest miller.
The Portugal Brief
AdC Blocks Boluda's Acquisition of Remolcanosa Portugal — Sines Tug and Mooring Market Saved From Collapsing Into a Monopoly After a December 2025 Phase-2 Probe and Two Rejected Remedy Packages

AdC Blocks Boluda's Acquisition of Remolcanosa Portugal — Sines Tug and Mooring Market Saved From Collapsing Into a Monopoly After a December 2025 Phase-2 Probe and Two Rejected Remedy Packages

The Autoridade da Concorrência today blocked Spain's Boluda from acquiring Remolcanosa Portugal — Serviços Marítimos. The deal would have collapsed the Port of Sines tug-and-mooring market into a monopoly. Two remedy packages were filed and both were rejected as insufficient.
The Portugal Brief